6 reasons why Ola’s electric scooters are selling at such a high rate
Did you know? The demand for e-vehicles is growing with time due to the increasing awareness about sustainability and rising petrol prices in India. Government data from the Vahan portal dashboard reveals a consistent rise in EV registrations. January 2024 witnessed a notable spike to 1,44,877 vehicles, followed by a slight dip in February to 1,41,382. However, by the end of March, there was a remarkable 32% surge, totaling 1,86,143 vehicles. Also, there was an increase in electric scooter registrations in February 2024 by a robust 24%. You will be surprised to know that the best selling electric scooter brand in India is Ola Electric.
Even though Ola’s e-scooters are comparatively higher in price, it’s features make it worth buying for the people. Know about the new prices of the electric scooter brands after Fame 2. Here are 6 reasons why people chose Ola over any other e-scooter brands.
Value for money
Ola’s electric scooter range, especially the S1 Pro model, offers excellent value for money with its impressive performance, features, and competitive pricing, making it a compelling option in the Indian electric two-wheeler market. Reasons behind the same are:-
- Range:
The top-end Ola S1 Pro model has a claimed range of up to 195 km on a single charge, which is very good for an electric scooter in this price range.
- Performance:
The Ola S1 Pro can accelerate from 0 to 40 km/h in just 2.6 seconds and has a top speed of 120 km/h, making it a powerful and capable electric scooter.
- Pricing:
Ola offers a range of electric scooter models starting from as low as Rs. 69,999 for the S1 X variant, which provides excellent value for money. Even the top-end S1 Pro is priced at Rs. 1.30 lakh, which is competitive for the performance and features on offer. - Warranty:
Ola provides an 8-year or 80,000 km warranty on the battery pack, which is industry-leading.
Advance features
Traditionally, we only saw music systems in auto rickshaws and buses. But, Ola with its technological advancements brought speakers in the e-scooter itself which creates a party vibe for the Ola owners. Not just this, there’s a 3 Litre boot space navigation advancements and cruise control. For those who don’t know, Cruise control is a system in a vehicle that automatically controls the speed of the automobile, maintaining a steady speed set by the driver. It allows the driver to set a specific speed, take their foot off the accelerator pedal, and cruise at that speed. I mean what else do you need more in an e-scooter?
Number of showrooms
It is rightly said that “What is seen is what is sold.” Ola has established experience centres throughout India, boasting over 750 locations. This widespread presence not only facilitates but also simplifies the purchasing process and builds trust amongst Indians. Having multiple Ola experience centres also offers several benefits to customers. These benefits include:
- With a widespread network of experience centers, customers have easier access to Ola’s products and services, making it convenient for them to explore, purchase, and service their vehicles.
- Ola often provides exclusive discounts and benefits to customers visiting their experience centers, enhancing the overall purchasing experience. These offers can range from discounts on the purchase of vehicles to additional benefits like extended warranties and subscription plans.
- Experience centers serve as hubs for customer support, providing services like free labour on maintenance, theft assistance helpline, roadside assistance, and puncture assistance, ensuring a comprehensive support system for Ola customers.
Community building
Ola is dedicated to fostering a sense of community among its customers. They have embraced the idea that Ola customers are akin to a family, emphasising the importance of connection and belonging. Traditionally, the concept of community building through two-wheelers was predominantly associated with high-performance super bikes. However, Ola has redefined this notion by extending it to their everyday customers, creating a unique and inclusive community experience that transcends the boundaries of traditional perceptions.
Attention
Now, who doesn’t like attention? A Lot of people buy luxury products just because of the brand and it’s well known name. They are ready to pay an extra amount for the brand name, whether it is starbucks’ coffee or the latest launched iphones. When the Ola e-scooter is ridden on the roads, it also gets significant attention. Passersby often stop to ask about the vehicle, sparking curiosity and admiration. This attention not only brings joy but also instils a sense of pride in the owner, as they are recognized for their choice of transportation. The noticeable presence of the Ola e-scooter on the streets creates a positive impact, fostering a sense of satisfaction and accomplishment for the owner.
Competitive price after fame 2 subsidy
Recently, as FAME 2 has been revoked there was a huge difference in prices. All the e-scooter brands are struggling to bring the prices as low as it was before but as there are no subsidies on it now, they are not being able to fix a price which won’t bring them in a state of loss. At this point of time, Ola took a chance and made a clever marketing move. Ola didn’t change the prices of the existing e-scooters. In fact, it announced the price of Ola S1X 2 kWh. When it first came out, its price caught everyone’s attention- they announced it at 80,000 rupees which was already a less amount as compared to the competitors in the market. Since the subsidy was gone, people thought the price might go up. But Ola surprised everyone by lowering it even more, now it’s just 70,000 rupees. This makes Ola S1X 2 kWh, Ola’s most affordable electric scooter. With all its advanced features, it’s a smart marketing move for sure.
In conclusion, Ola has truly revolutionized the electric two-wheeler market in India. By offering an unbeatable combination of value, performance, features, and community, they have captured the hearts and wallets of consumers across the country. Ola’s commitment to innovation, customer experience, and strategic pricing has made their e-scooters a must-have for anyone seeking a sustainable, stylish, and smart mode of transportation. As the demand for eco-friendly mobility continues to soar, Ola is poised to lead the charge, leaving its competitors in the dust and solidifying its position as the premier choice for discerning Indian riders. With Ola, the future of urban commuting has never looked brighter – or more fun! So, rev up your engines, charge up your batteries, and get ready to join the Ola revolution sweeping across the nation.
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Frequently Asked Questions
Q1. How does Ola ensure the safety and reliability of its electric scooters?
A1. Ola places significant emphasis on safety by incorporating advanced braking systems, robust build quality, and extensive testing procedures. Additionally, they implement software updates to enhance performance and safety features.
Q2. What charging options are available for Ola’s e-scooters?
A2. Ola’s e-scooters can be charged at home using standard electrical outlets, and they are compatible with public charging infrastructure. Fast charging options are also available to reduce downtime for riders.
Q3. Are there any financing options or subscription plans available for purchasing Ola e-scooters?
A3. Yes, Ola offers various financing options and subscription plans to make the purchase of their electric scooters more accessible. These plans often include flexible payment terms to suit different budgets.
Q4. Can customers customize their Ola e-scooters?
A4. Ola provides several customization options for their e-scooters, including color choices, accessories, and features that allow riders to personalize their vehicles according to their preferences.
Q5. What is the resale value like for Ola electric scooters?
A5. Ola’s electric scooters generally maintain a good resale value due to their popularity, performance, and brand reputation. Factors like condition, mileage, and demand in the secondary market can influence the resale price
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